Before you make that sales call wouldn't it be nice
to know how much does it cost you to make a sales call?
For a long time the average cost of a personal
sales calls has been increasing that is why fewer and
fewer sales reps are calling on their customer base.
The average business-to-business sales call costs #329
and only 15.5% of sales rep call on their customer base.
Between 1980 and 2001 the average cost of personal
sales call has gone up by almost 155%.
How much does your sales call cost? Has it gone up
in the past few years? Off course it would be somewhat different for your
specific situation, nevertheless it would be
significant and it would have an impact on your
prospecting activities and sales productivity.
These figures and estimates are based upon
a 2001 report by Cahners Research using more than 23,000
businesses
Advertising in Mood Indico published by Cerebral Works, Inc., worked better than word-of-mouth advertising that we were using earlier. It worked better than flyers. -- Ranjana Bhansali DC Dhamaka
