Sunday September 05, 2010 
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When I examine myself and my methods of thought, I come to the conclusion that the gift of fantasy has meant more to me than my talent for absorbing positive knowledge - Albert Einstein
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Cerebral Works, Inc., headquartered in Northern Virginia, is a Marketing Communications and Technology Solutions firm that helps businesses succeed by bringing together knowledge, experience and technology to create lasting values and build competitive advantages.

Our business philosophy and methodologies are strongly influenced by the discipline of ‘Critical Success Factors’ analysis. Thorough analysis of the factors critical for the success of a business function allows the organization to align its objectives, people and processes in order to develop winning strategies. The understanding of these factors enables the organization to capitalize on its core competencies, strengths and external opportunities while minimizing its weaknesses and threats that it faces.

Our approach to all that we do can be covered by the five-point success formula:

  1. Know what works

  2. Know why it works

  3. Know how it works

  4. Adopt what works

  5. Master what works

Bottom line is that we help our clients achieve performance and profit objectives by addressing the problems and issues of the ever changing business environment.
The clarity of Cerebral Works' methodology served as the foundation for defining our most profitable client profile.
-- Mark Wygonik
President, Allegiant Packaging
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Cerebral Works, Inc., 2537 Banshire Drive, Herndon, VA 20171, USA
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