Friday July 30, 2010 
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Cerebral Thought
Prospecting: The Key To Business Success
Prospecting is one activity that greatly increases the probability for sales and it should not be left to only sales people rather all top managers should play a role in it, which means you need to have a strategy for it.
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Custom Publishing
Why ROI Rules
When you spend hundreds of thousands of dollars launching a custom magazine, you want to be certain it's doing the job. But how you measure your return on investment (ROI) depends largely upon what you want your title to do.
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Custom Publishing Gains Funds
Companies and organizations spent an average of $1,129,649 on custom publications in 2006, recording a fifth straight year of growth and reaching an all-time high, according to a study by the Custom Publishing Council and Publications Management.
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Advertising in Mood Indico published by Cerebral Works, Inc., worked better than word-of-mouth advertising that we were using earlier. It worked better than flyers.
-- Ranjana Bhansali
DC Dhamaka
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